Literatur zum Thema KPI

Soeben hat mir Chris Meil folgende Bücher empfohlen:

• Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business by Eric Peterson
• Web Analytics: An Hour a Day by Avinash Kaushik
• Actionable Web Analytics: Using Data to Make Smart Business Decisions by Jason Burby, Shane Atchison, and Jim Sterne
• Web Analytics For Dummies (For Dummies (Computers))
• The Big Book of Key Performance Indicators by Eric T. Peterson (eBook)

Werde mir mal letzteres reinziehen...